5 Myths You Need to Ignore in Your Social Media Marketing
Promoting your small business on Social Media can feel like a minefield. There’s so much information, and misinformation, out there. You can spend days down the online rabbit hole of conflicting advice and best practice. In this post, I will share with you 5 myths...
Not All Trolls Live Under Bridges. Easy Ways to Deal With Trolls on Social Media.
When I was little, trolls were green, goat eating creatures. Lured out from under their bridges by the trip trap, trip trap of cloven hooves. Now, they are anonymous, soul-eating creatures. Lured out by the scent of someone putting themselves out there on Social...
Bacon. A Lesson in Features vs Benefits for Your Social Media Marketing
This week I saw a TV ad for a new brand of bacon. I like bacon. I buy bacon. Sometimes from my local butcher, sometimes from the supermarket. It got my attention. The TV ad told me that their bacon contained no nitrites, and that someday all bacon would be made this...
Why Your Shop Needs to Be On Social Media
Did you know there are now more than 3 BILLION people using social media? Three billion! That’s almost half the global population. So while it can be tempting to think that there’s no point bothering with Facebook, Instagram or Twitter anymore (life’s busy enough,...