How to Create a Hashtag for Your Business in 5 Easy Steps
Here are the 5 steps you need to do to create a hashtag for your business – and a word of warning, to help you grow your brand awareness, for the right reasons…
5 Myths You Need to Ignore in Your Social Media Marketing
Promoting your small business on Social Media can feel like a minefield.
There’s so much information, and misinformation, out there.
Five myths you need to ignore in your social media marketing…
5 Reasons You Should Hire a Social Media Manager for Your Shop
Imagine never having to worry about what to post on social media again. Step forward the Social Media Manager! An industry professional who makes it their business to know and grow your followers. Someone who will create brand-perfect content that aligns with your wider marketing goals and whose one purpose is to make sure you shine online.
Not All Trolls Live Under Bridges. Easy Ways to Deal With Trolls on Social Media.
If you put your business online, you may attract the attention of a ‘troll’. Here are my tips for dealing with trolls on social media.
Four Books I Recommend to Small Business Owners
Here are my four favourite books for small business owners that you can add to your reading list as a business owner.
Bacon. A Lesson in Features vs Benefits for Your Social Media Marketing
This week I saw a TV ad for a new brand of bacon. It got my attention.
The TV ad told me that their bacon contained no nitrites, and that someday all bacon would be made this way.
This bacon is the future.
But the ad didn’t tell me WHY.
I know the feature – no nitrites.
I don’t know the benefits – what does this mean for me? Why should I change my buying habits? Why should I buy THIS bacon?