Bacon. A Lesson in Features vs Benefits for Your Social Media Marketing

Bacon. A Lesson in Features vs Benefits for Your Social Media Marketing

This week I saw a TV ad for a new brand of bacon. It got my attention.
The TV ad told me that their bacon contained no nitrites, and that someday all bacon would be made this way.
This bacon is the future.
But the ad didn’t tell me WHY.
I know the feature – no nitrites.
I don’t know the benefits – what does this mean for me? Why should I change my buying habits? Why should I buy THIS bacon?

Freelance social media consultant 

info@PepperSocial.co.uk

07932 610284

Business Hours

Pepper Social
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.