Four Books I Recommend to Small Business Owners
Here are my four favourite books for small business owners that you can add to your reading list as a business owner.
Bacon. A Lesson in Features vs Benefits for Your Social Media Marketing
This week I saw a TV ad for a new brand of bacon. It got my attention.
The TV ad told me that their bacon contained no nitrites, and that someday all bacon would be made this way.
This bacon is the future.
But the ad didn’t tell me WHY.
I know the feature – no nitrites.
I don’t know the benefits – what does this mean for me? Why should I change my buying habits? Why should I buy THIS bacon?
Why Your Shop Needs to Be On Social Media
Social media still offers huge benefits to businesses, both organically and through paid tactics – and it’s never too late to join in. Here’s why…
How I Learned the Importance of Social Media Marketing to Small Businesses
My first business was where I learned the importance of social media marketing! Here’s the lessons I learned by running my own shop.
How Often Should I Post on Social Media?
Have you ever wondered “How Often Should I Post on Social Media?” Here’s the three factors you should consider when deciding your schedule.
How to Easily Create an Instagram Reel Using Your Instagram Highlights
Hello, I’m Lynda and if there’s a shortcut to get my content created quickly I will take it! Work smarter, not harder, right?So when I discovered a new feature on Instagram yesterday, that lets you create Instagram Reels from the content you already have in your highlights, I was all over it!In a couple of minutes, I produced THIS REEL using my “Freebies” Highlight. Read on to see how you can get more eyes on your Instagram stories content by converting it into a Reel…
Freelance social media consultant
info@PepperSocial.co.uk
07932 610284
