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Not All Trolls Live Under Bridges. Easy Ways to Deal With Trolls on Social Media.

Not All Trolls Live Under Bridges. Easy Ways to Deal With Trolls on Social Media.

by Lynda Pepper | Mar 13, 2024 | Social Media Management, Social Media Marketing

When I was little, trolls were green, goat eating creatures. Lured out from under their bridges by the trip trap, trip trap of cloven hooves. Now, they are anonymous, soul-eating creatures. Lured out by the scent of someone putting themselves out there on Social...
Four Books I Recommend to Small Business Owners

Four Books I Recommend to Small Business Owners

by Lynda Pepper | Mar 6, 2024 | Social Media Management

World Book Day. I love the drive to work on World Book day – spotting the fancy-dressed characters on their way to school! As a parent, I’ve got off lightly this year – no costumes required. Just a request to bring in your favourite book. Phew! So today, I’ve turned...
Bacon. A Lesson in Features vs Benefits for Your Social Media Marketing

Bacon. A Lesson in Features vs Benefits for Your Social Media Marketing

by Lynda Pepper | Feb 28, 2024 | Social Media Marketing

This week I saw a TV ad for a new brand of bacon. I like bacon. I buy bacon. Sometimes from my local butcher, sometimes from the supermarket. It got my attention. The TV ad told me that their bacon contained no nitrites, and that someday all bacon would be made this...
Why Your Shop Needs to Be On Social Media

Why Your Shop Needs to Be On Social Media

by Lynda Pepper | Feb 21, 2024 | Social Media Marketing

Did you know there are now more than 3 BILLION people using social media? Three billion! That’s almost half the global population. So while it can be tempting to think that there’s no point bothering with Facebook, Instagram or Twitter anymore (life’s busy enough,...
How I Learned the Importance of Social Media Marketing to Small Businesses

How I Learned the Importance of Social Media Marketing to Small Businesses

by Lynda Pepper | Feb 14, 2024 | Social Media Management, Social Media Marketing

I haven’t always worked in marketing. My first business wasn’t in social media. But my first business was where I learned the importance of social media marketing!   My first venture into self-employment was in retail. I started with a Facebook page. I used it...
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