Four Books I Recommend to Small Business Owners
World Book Day. I love the drive to work on World Book day – spotting the fancy-dressed characters on their way to school! As a parent, I’ve got off lightly this year – no costumes required. Just a request to bring in your favourite book. Phew! So today, I’ve turned...
Bacon. A Lesson in Features vs Benefits for Your Social Media Marketing
This week I saw a TV ad for a new brand of bacon. I like bacon. I buy bacon. Sometimes from my local butcher, sometimes from the supermarket. It got my attention. The TV ad told me that their bacon contained no nitrites, and that someday all bacon would be made this...
Why Your Shop Needs to Be On Social Media
Did you know there are now more than 3 BILLION people using social media? Three billion! That’s almost half the global population. So while it can be tempting to think that there’s no point bothering with Facebook, Instagram or Twitter anymore (life’s busy enough,...